The concept of “Disruptive Marketing” has become so buzz-worthy that we often mistake simply being “innovative” with being disruptive. Truly standing out in a tough economy, against monster-sized competition requires the use of part of our brains we don’t often access. In fact, we’ve been taught to suppress our disruptive behaviour since childhood – but now it’s time to harness those powers of disruption for the benefit of successes as entrepreneurs. Graham Sherman has been shaking things up since he worked on private-sector government and military contracts throughout Afghanistan, to when he began brewing beer and changing the game for small breweries across Alberta.
Tool Shed Brewing Company’s unique approach to disrupting the market has led to it being nominated for Canadian Entrepreneur of the Year; being named as Calgary’s “Top 40 under 40” and the brewery’s position in the top five percent of breweries in North America. After hearing Graham’s story and insights, you’ll walk away incredibly inspired and with a clear path to unleashing your own disruptive behaviour to transform your business.